Two opportunities have been validated. One is a large, urgent problem that six competitors could address equally well. The other is smaller and can only be solved well using a data set this company alone holds. How does competency analysis inform the choice?

• AThe larger opportunity wins, since market size is the dominant criterion.
• BThe smaller one is usually the better investment, because a market problem any of six competitors could solve equally well is a fair fight, while the other is reachable only through something hard to copy.
• CBoth should be pursued to spread risk.
• DNeither can be judged without knowing the engineering effort for each.