Concepts, books, certifications and templates for product work.

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Practise for a certification13 exams · 1200 questions with worked answersLook up a concept265 explained, each one sourcedFind something to read206 books, grouped into reading listsTake a template27 documents and sheets, no signup

Popular Concepts

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Popular Books

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Crossing the Chasm
Geoffrey A. Moore · 1991
4.215 ratings

Moore's revision of the technology adoption lifecycle argues there is a gap between early adopters, who buy a change agent, and the early majority, who buy a productivity improvement backed by references.

Certification Prep

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AI Safety PractitionerProduct Digest

A certification for the product people who build and ship AI features. Six modules with an assessment of 90 questions, and a practical exercise on every page.

6 domains30 concepts90 practice questions
Pragmatic PMCPragmatic Institute

A course based product management credential built on the Pragmatic Framework. Pragmatic Institute awards it for completing three courses, Foundations, Focus and Build. The credential it grants is called Pragmatic Product Manager.

4 domains16 concepts60 practice questions
PSPO IScrum.org

An exam based credential for Product Owners, assessed against the 2020 Scrum Guide and Scrum.org's published Professional Scrum Competencies.

3 domains34 concepts105 practice questions

Popular Courses

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Certified ScrumMasterScrum Alliance

One of the longest running Scrum Master credentials, and one that requires attendance at an approved course before you can sit the test. The syllabus covers the Scrum framework, facilitation, and how a Scrum Master helps a team get better at its own work. Certification lasts two years and is renewed with Scrum Education Units and a renewal fee.

Continuous Discovery HabitsProduct Talk

Teresa Torres's course on interviewing customers weekly, mapping opportunities and running small assumption tests, built on the same material as the book.

Google Data Analytics Professional CertificateCoursera

Nine courses taking you from what data is, through cleaning and analysis in spreadsheets and SQL, to visualisation in Tableau and R. For a product manager the payoff is being able to pull and sanity check your own numbers instead of waiting in an analyst's queue. The final course is a case study you can talk about in interviews.

Management EssentialsHarvard Business School Online

A process led view of everyday management, looking at how decisions actually get made, who needs to be in them and where accountability sits. Case material works through running better meetings and diagnosing why a team is underperforming. It suits a manager who already has the title and wants a repeatable method rather than a collection of tips.

Popular Articles

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Transformation: The Product Operating ModelSilicon Valley Product Group · Marty Cagan

What changes structurally when a company moves from project delivery to empowered product teams.

Manifesto for Agile Software Developmentagilemanifesto.org

Four value statements and seventeen signatures, and the whole thing fits on one screen. Reading the original is worth the two minutes, because nearly every argument about agile turns out to be about the second half of each line rather than the first.

An incomplete list of skills senior engineers need, beyond codingMedium · Camille Fournier

Fournier lists what actually decides whether a senior engineer is effective, from writing a design document to running a meeting that ends in a decision. Good raw material for a levelling framework or a growth conversation that keeps stalling.

Introducing BDDdannorth.net · Dan North

North traces how behaviour driven development grew out of teaching test driven development, and where the given when then template came from. The cash machine example is still the clearest short illustration of the idea.

Free Product Templates

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Change request form

Description, justification, impact assessed across scope, schedule, cost, quality and risk, the options considered, a recommendation, and a decision block naming who is entitled to decide.

Outcome roadmap

Quarters expressed as measurable outcomes, each with a target metric, current baseline and a confidence rating.

Strategy
Product vision board

The vision, the group you are serving, the need behind it, what the product actually is, and the business goals it pays back, each in its own box. Closes with the assumption that would sink the board if it turned out to be false.

Strategy
The Digest · Thursdays

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