Thinking, Fast and Slow

Kahneman's summary of decades of work on judgement and decision making. System 1 is fast, automatic and associative while System 2 is slow, effortful and deliberate. The book works through anchoring, availability, representativeness, loss aversion, framing and the planning fallacy, then covers prospect theory and the difference between the experiencing self and the remembering self. Relevant to research design, pricing and forecasting alike.