Build: An Unorthodox Guide to Making Things Worth Making

Fadell's book draws on the iPod, iPhone and Nest, organised as short chapters of advice covering an individual career, building a team, building a product, building a business, and being a chief executive. Concrete on the difference between painkillers and vitamins, on why the first version is never the one that wins, and on the mechanics of storytelling, pricing and the decision to found a company.