Strategy, discovery, metrics, growth, pricing, design, delivery and leadership. Each entry says when it is the right one to pick up.
Cialdini's six principles of persuasion, being reciprocation, commitment and consistency, social proof, liking, authority and scarcity. Each gets a chapter explaining the mechanism, the conditions under which it works, and how practitioners deploy it.
Yablonski collects the psychological principles that keep turning up in interface decisions and explains each one with worked examples. Coverage includes Fitts's law and Hick's law on target size and choice, Jakob's law on the …
Kalbach turned jobs to be done from a way of talking into a set of exercises a team can actually run. The book is organised as thirty plays, each giving the purpose, the inputs needed, the steps and the output, covering how to …
Kahneman's summary of decades of work on judgement and decision making. System 1 is fast, automatic and associative while System 2 is slow, effortful and deliberate.