The Jobs to Be Done Playbook

Kalbach turned jobs to be done from a way of talking into a set of exercises a team can actually run. The book is organised as thirty plays, each giving the purpose, the inputs needed, the steps and the output, covering how to interview for the job, how to map it into stages, how to size the market around it and how to move from the job to a product decision. The theory is compressed into the opening chapters and the remainder is procedure. It is the book to pick up once Competing Against Luck has convinced somebody and left them with no method.