Value Proposition Design
About this book
The follow up to Business Model Generation, built on the Value Proposition Canvas. The customer profile covers jobs, pains and gains, and the value map covers products, pain relievers and gain creators, with fit achieved when they match. Covers prototyping possibilities, testing them, and the ten characteristics of great value propositions. Heavily visual and designed to be worked through with a team.
Description via Product Digest.
Topics
Related concepts
- How to Write a Value Proposition Customers Can EvaluateConnect a target customer, important problem, relevant alternative and credible benefit. Includes a worked value proposition and a customer testing exercise.
- The business case and the Product CanvasTurning a validated opportunity into a proposal the business can fund, with a market size, a financial model and the risks stated rather than buried.