The Cold Start Problem
About this book
Chen, writing from his time at Uber and Andreessen Horowitz, treats network effects as a lifecycle rather than a property. The stages run from the cold start problem through the tipping point, escape velocity, the ceiling and the moat. Covers the atomic network as the smallest stable unit, the hard side and easy side of a network, and specific tactics such as come for the tool stay for the network, with detailed company histories.
Description via Product Digest.
Topics
Related concepts
- Platform and Ecosystem Strategy: Build a Viable Network Before ScalingDistinguish a platform from an API, test participant incentives and plan a small network with workable economics and governance.
- Competitive Moats and Switching Costs: How to Assess DurabilityAssess network effects, scale, data, intangible assets and switching costs without confusing customer retention with a durable advantage.