Strategy, discovery, metrics, growth, pricing, design, delivery and leadership. Each entry says when it is the right one to pick up.
Moore's revision of the technology adoption lifecycle argues there is a gap between early adopters, who buy a change agent, and the early majority, who buy a productivity improvement backed by references.
Ellis and Brown document the growth team process. You need a cross functional team, a north star metric, a high tempo cycle of analysing, ideating, prioritising and testing, and a growth model that maps the equation behind the numbers.
Eyal's four phase Hook Model of trigger, action, variable reward and investment describes how products build habitual use. Covers external and internal triggers, the Fogg behaviour model applied to reducing the effort of an …
Bush covers the model where the product itself drives acquisition, conversion and expansion rather than a sales team. Includes a framework for deciding whether product led fits your market, the choice between free trial, freemium …
Chen, writing from his time at Uber and Andreessen Horowitz, treats network effects as a lifecycle rather than a property. The stages run from the cold start problem through the tipping point, escape velocity, the ceiling and the moat.