Product-Led Growth
About this book
Bush covers the model where the product itself drives acquisition, conversion and expansion rather than a sales team. Includes a framework for deciding whether product led fits your market, the choice between free trial, freemium and demo, and the mechanics of onboarding, in product messaging and value metrics. Practical on pricing pages, trial length, and the moment a user first experiences value.
Description via Product Digest.
Topics
Related concepts
- Churn and revenue retentionChurn counted in customers set beside churn counted in money, the formulas for gross and net revenue retention, two worked cases where the two counts point in opposite directions, and what net revenue retention above one hundred per cent does to the growth a company has to buy.
- Product Distribution Strategy: Choose and Test a Route to MarketCompare self service, sales, partners and audience channels, then evaluate a distribution funnel using acquisition costs and customer contribution.
- ActivationThe early action that separates people who stay from people who leave, how a candidate action is found by comparing retained and churned cohorts, the two properties a usable definition needs, and the correlation at the centre of every activation finding.
- Competitive Moats and Switching Costs: How to Assess DurabilityAssess network effects, scale, data, intangible assets and switching costs without confusing customer retention with a durable advantage.