Making a case to people who were not in the room when the thinking happened.
A product decision is usually right or wrong long before anybody presents it, and it still has to survive a room. These cover how to structure an argument, how to show data honestly and how to make a message somebody repeats when you are not there. Ordered from the one that changes how you write everything else.
Structure first. Minto's rule that the answer goes at the top and everything beneath it supports that answer is the single change that improves most product writing.
For any chart that goes in front of a stakeholder. It covers which chart answers which question and how to strip out everything competing with the point.
Why the memo everybody agreed with is forgotten by Thursday. The six properties here work as a checklist for anything that has to be repeated by somebody else.
A structure for the strategic narrative, which is the story explaining why the market changed and what a customer should do about it.
Positioning is the sentence every other message is built on, and this is the practical method for arriving at it.
Written for designers presenting to stakeholders and it transfers directly. Strong on handling the objection nobody prepared for.
Most product communication is text inside an interface or a document, and this treats that writing as design work with the same rigour.
The organisational half of the problem, which is who to convince and in what order, before any presentation happens.