What to charge, how to package it and why the answer is rarely about cost.
Pricing has the most direct effect on revenue of any product decision and is the one most often left until the last week before launch. These cover the research that should come before a price, the models available and the packaging that carries them. Ordered from the one to read first while the price is still open.
The argument for having the pricing conversation with customers during discovery rather than after the build, with the research methods to do it.
The broadest treatment of what a price is and what it does, from somebody who spent a career on the question.
Pricing and packaging where the trial is the sales process, which changes what a free tier has to accomplish.
Price is one block in a business model and it constrains the others. This is the canvas for seeing which ones.
The companion volume, and the practical route to the value a customer will actually pay for.
Positioning sets the reference price, because a buyer compares you to whatever category you claimed to be in.
How a price is presented inside the narrative, which is where a good number is frequently lost.