Business Model Generation
About this book
Osterwalder and Pigneur's Business Model Canvas, with nine building blocks covering customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure. The book adds five business model patterns, design techniques including customer insight and scenarios, and a strategy section on evaluating and managing several models at once.
Description via Product Digest.
Topics
Related concepts
- Business Models for Product Managers: Revenue, Costs and Value DeliveryExplain how a product creates, delivers and captures value. Compare revenue models and build a simple contribution calculation.
- How to Define a Product Market and Identify Customer AlternativesDefine a market by customer, problem, buying context and alternatives before choosing a target segment or estimating market size.
- The business case and the Product CanvasTurning a validated opportunity into a proposal the business can fund, with a market size, a financial model and the risks stated rather than buried.