Monetizing Innovation
About this book
Ramanujam and Tacke argue that pricing should shape the product rather than follow it, and that willingness to pay conversations belong early in development. Covers the four failure types they name feature shocks, minivations, hidden gems and undead products. Includes techniques for asking about willingness to pay, segmentation by value, and the choice among subscription, usage based, freemium and other monetisation models.
Description via Product Digest.
Topics
Related concepts
- Product profitabilityWatching how the product performs in the market, what it costs the company to run, and what it contributes to profit, after the launch has stopped being news.
- Product economicsThe vocabulary a product owner needs to argue about value in the terms the business already uses. Cost of delay, sunk cost, opportunity cost, total cost of ownership and lifetime value.
- The business case and the Product CanvasTurning a validated opportunity into a proposal the business can fund, with a market size, a financial model and the risks stated rather than buried.