Monetizing Innovation
About this book
Ramanujam and Tacke argue that pricing should shape the product rather than follow it, and that willingness to pay conversations belong early in development. Covers the four failure types they name feature shocks, minivations, hidden gems and undead products. Includes techniques for asking about willingness to pay, segmentation by value, and the choice among subscription, usage based, freemium and other monetisation models.
Description via Product Digest.
Topics
Related concepts
- Product profitabilityWatching how the product performs in the market, what it costs the company to run, and what it contributes to profit, after the launch has stopped being news.
- Product Pricing Strategy: Choose a Metric, Price and PackageChoose what customers pay for, estimate contribution and test pricing assumptions through realistic buying decisions.
- Product Economics: Cost of Delay, Opportunity Cost, LTV and CACUse product economics to compare investments, calculate customer contribution and avoid misleading lifetime value or prioritisation claims.
- The business case and the Product CanvasTurning a validated opportunity into a proposal the business can fund, with a market size, a financial model and the risks stated rather than buried.