Strategy, discovery, metrics, growth, pricing, design, delivery and leadership. Each entry says when it is the right one to pick up.
Schneier describes the surveillance that falls out of ordinary technology use, covering both government collection and the commercial data economy that supplies it.
Written for the people who work with data scientists rather than for the people who will build the models. It teaches the fundamental concepts, including how a business problem maps onto a data mining task, why overfitting happens …
Reis and Housley describe the data engineering lifecycle, which runs from generation through ingestion, storage, transformation and serving, with governance, security and architecture cutting across all of it.
Wheelan explains the statistical ideas that turn up in ordinary working life without asking the reader to do much of the maths. Chapters cover descriptive statistics and what an average conceals, correlation, basic probability …
A beginner's guide to SQL built around real public datasets rather than toy tables. It starts with creating and querying tables, then works through joins, aggregation, subqueries, common table expressions and window functions using census, taxi trip and food inspection data.
Rodrigues works through the analytical toolkit for consumer products, from defining metrics to building models that explain user behaviour. The book starts with behavioural theory and the argument that a metric needs a causal …
Spiegelhalter frames statistics as the practice of turning a real question into data and back into an answer, using a problem solving cycle as the spine of the book.
A short book about the work that happens before any analysis, namely turning a vague request into a question that data can answer. Shron proposes a scoping framework covering the context you are working in, the need behind the …
O'Neil, a mathematician who worked in finance and advertising technology, examines algorithms that operate at scale, remain opaque to the people they judge, and cause damage that feeds back into their own training data.