Strategy, discovery, metrics, growth, pricing, design, delivery and leadership. Each entry says when it is the right one to pick up.
Winters established the content design practice at the UK Government Digital Service, and this book sets out the method. Content design starts from a user need and from evidence about what people actually search for, then answers …
The Heaths examined why some ideas are remembered and repeated while better ideas are forgotten, and found six properties the memorable ones share. An idea sticks when it is simple, unexpected, concrete, credible, emotional and told as a story.
Podmajersky treats interface text as a design material with a job to do, and builds a repeatable process for producing it. The book starts from the organisation's goals and the user's goals, derives a voice from the product's …
Minto's method for structuring written and spoken argument. Ideas form a pyramid where each level summarises the ones below, groups are either deductive or inductive, and the introduction follows a situation, complication, question and answer sequence.
Bryar and Carr describe Amazon's mechanisms from the inside. The six page narrative memo instead of slides, the working backwards process that starts with a press release and FAQ, single threaded leadership, the bar raiser hiring …
Metts and Welfle argue that the words in a product are part of the design and should be made the same way, through research, iteration and testing. The book covers writing for interfaces, handling the moments where a product has …