Content Design

Winters established the content design practice at the UK Government Digital Service, and this book sets out the method. Content design starts from a user need and from evidence about what people actually search for, then answers the question in whatever format fits, which may not be prose at all. Chapters cover finding user needs, writing for the way people read on a screen, plain English and readability, pair writing with subject matter experts, and testing content with real users. There is practical material on working with the legal and policy teams who own the words you are trying to change. Short, direct, and the reference behind a great deal of public sector content practice.