A self-serve software company with no sales force reviews the framework and finds that Sales Alignment, Sales Tools and Channel Training do not apply. What is the most accurate response?

• AThey are correct, so those boxes should be deleted from their version.
• BThe company should hire a sales team so the framework applies.
• COnly the Market and Focus categories apply to self-serve products.
• DThe framework is described as industry-agnostic, and the go-to-market categories assume a sales channel exists, so a self-serve product translates several boxes rather than skipping them. The activities that enable a buyer to evaluate and decide still have to happen somewhere.