The framework requires that targeted segments are large enough to support the current and future business of the product. Why does the future matter?

• AIt does not, since forecasting three years out is unreliable.
• BBecause investors require three year projections.
• CBecause segment sizes always grow over time.
• DA segment that supports the product today but caps out below the revenue the company needs in three years is a strategic dead end that will look healthy for two of them.