A product has been unprofitable for two years and each annual review responds by funding more features. What does the framework suggest instead?

• AContinue adding features until the product reaches feature parity with competitors.
• BCompare the actuals against the assumptions in the business case that funded it, and review it at portfolio level where repositioning and retiring are also options.
• CReduce the price to increase volume.
• DMove the product to a different team.