Two opportunities carry near identical revenue estimates. One serves an existing segment well understood by the team, the other opens a segment nobody has spoken to. What most improves the decision?

• AChoosing the familiar segment, since the estimate is more likely to hold.
• BChoosing the new segment, since it represents greater Unrealised Value.
• CSplitting the Scrum Team so both can be pursued at once.
• DRecognising that the two estimates carry very different uncertainty, and spending a little to reduce the larger one before committing.