In an enterprise product, the person who signs the contract and the people who use the product daily want different things. How should this be handled?

• AOrder by what the buyer wants, since the buyer controls the revenue.
• BOrder by what the users want, since they experience the product.
• CTreat them as distinct groups with distinct needs, since the buyer decides the first purchase and the users decide the renewal.
• DAverage the two sets of requests to produce a balanced ordering.