An executive sets a target of doubling release frequency within two quarters and ties bonuses to it. Releases duly double. What is the most likely problem?

• ARelease frequency is not a valid measure and should not have been collected.
• BTwo quarters is too short a period to observe a change in release frequency.
• CRelease frequency belongs to Ability to Innovate rather than to Time-to-Market.
• DA measure adopted as a target gets optimised directly, so the organisation can release twice as often while delivering no more value.