Measure What Matters
About this book
Doerr's account of Objectives and Key Results, drawn from Intel and applied at Google and elsewhere. Objectives are qualitative and directional while key results are numerical and time bound. Covers focus, alignment, commitment and stretch as OKR properties, the difference between committed and aspirational objectives, and the conversations, feedback and recognition that go alongside them. Largely case studies.
Description via Product Digest.
Topics
Related concepts
- Measuring valueValue is established by evidence rather than assertion, and the Increment is what makes it inspectable.
- Product economicsThe vocabulary a product owner needs to argue about value in the terms the business already uses. Cost of delay, sunk cost, opportunity cost, total cost of ownership and lifetime value.