Concept 1 of 5

The EU AI Act

5 questions test this

The first comprehensive AI law, and the one most likely to decide what a product team may ship. Its structure is worth knowing even if a lawyer will make the call, because the tier decides the cost of the feature.

The four tiers

Unacceptable risk, prohibited. Social scoring by public authorities, manipulative techniques that cause harm, exploiting vulnerability, untargeted scraping of facial images, and emotion recognition in workplaces and schools, with narrow exceptions. These cannot be done at any level of accuracy or consent.

High risk, permitted with obligations. A defined list rather than a judgement call, covering AI in employment and worker management, education and exam scoring, credit and essential services, biometrics, critical infrastructure, law enforcement, migration, justice, and safety components of regulated products.

The obligations are substantial. A risk management system across the lifecycle, data governance covering quality and bias, technical documentation, logging, transparency to deployers, human oversight designed in, and appropriate accuracy, robustness and cybersecurity. Plus conformity assessment before it goes to market.

Limited risk, transparency duties. Systems interacting with people, generating synthetic content, or recognising emotion. The core duty is disclosure. People must be told they are dealing with a machine, and generated content must be marked as such in machine readable form.

Minimal risk. Everything else, which is most software. No specific obligations, and the Act encourages voluntary codes.

General purpose models

Foundation model providers carry their own duties, covering technical documentation, information for downstream developers, a copyright policy and a summary of training data. Models presenting systemic risk carry more, including evaluation, adversarial testing and incident reporting.

For most product teams this matters as something to ask a vendor for rather than something to produce.

Provider or deployer

The distinction decides which duties are yours. A provider develops a system or has it developed and puts it on the market under their own name. A deployer uses one under their own authority.

The trap is assuming that building on somebody else's model makes you a deployer. If you assemble a high risk feature and offer it under your name, you are its provider, whoever trained the underlying model.

Working out where you are

Ask three questions in order. Does the feature do anything on the prohibited list. Does it fall in a listed high risk area, which is largely a question about the decision it affects rather than the technology. And does it interact with people or generate content, which brings the transparency duty whatever else applies.

Most features land in minimal risk with a disclosure obligation. The ones that do not are usually obvious once the list is read, and the answer is worth writing down with the reasoning, because that document is the beginning of the technical documentation the Act would want anyway.

Timing

The Act entered into force in 2024 and applies in stages, with prohibitions first, then general purpose model duties, then the high risk regime. Anyone relying on a specific date should confirm it rather than take it from here, because the phasing has moved and may move again.

Where the timeline stands

The phasing is now settled enough to be worth naming. Prohibited practices under Article 5 have applied since 2 February 2025, and the duties on providers of general purpose models since 2 August 2025.

On 2 August 2026 the Article 50 transparency duties took effect as originally scheduled. They cover telling a person they are dealing with an AI system, marking AI generated output in a machine readable way, and labelling deepfakes. The AI Office's enforcement powers over general purpose model providers became active on the same date.

The high risk regime moved. In June 2026 the European Parliament approved a package of amendments known as the digital omnibus, which deferred most of it. Standalone high risk systems in the Annex III list went from 2 August 2026 to 2 December 2027, and high risk AI embedded in products already covered by EU product safety law, the Annex I route, went to 2 August 2028.

For a product team that reverses the usual assumption about which part arrives first. The transparency duties are live now and are the ones most teams will meet before any other, because a chat interface, a generated image or a synthetic voice attracts them whatever else the product does. The high risk obligations that everybody treated as imminent have moved out by more than a year.

A deferral is not a repeal. The risk based structure, the governance bodies and the substantive obligations are all intact, and what changed is when they bite. Anything sitting in a listed high risk area should still be built to those requirements, both because the date arrives anyway and because the work takes longer than the extension gives you.

Practise this

You need one of your own features, fifteen minutes, and no lawyer, since the point is to find how far you get without one.

Work the three questions in order for a single named feature, answering the second about the decision it affects rather than the technology inside it, because the listed areas describe decisions. Then add the column most teams leave off, which is when each duty you land on actually bites.

Feature ..........................................
Do we put it on the market under our own name, or use
somebody else's under our own authority?  provider / deployer

1. Does it do anything on the prohibited list?   Y / N
2. Does it fall in a listed high risk area?      Y / N   which
     employment and worker management, education and exam
     scoring, credit and essential services, biometrics,
     critical infrastructure, law enforcement, migration,
     justice, safety components of regulated products
3. Does it interact with a person, generate content
   or recognise emotion?                         Y / N   which

  Duty this produces               Live now / deferred to
  ...............................  ......................
  ...............................  ......................

Most features come out of this carrying a transparency duty and nothing else, which is the reverse of what teams assume on the way in. Write the dates in anyway, because the Article 50 disclosure duties apply now while the standalone high risk regime has moved to December 2027 and the embedded route to August 2028. Look hardest at the provider and deployer line, since a team that assembles a feature on somebody else's model and offers it under its own name is that feature's provider, and those duties are the ones people assume belong to the model vendor.

Working one real feature through the ordering tells you which duties are live this year, a different question from which tier sounds most serious.

Common misconceptions

It only applies to companies in the European Union.

It applies where the output is used in the Union, whoever produced the system and wherever they sit. A product with European users is in scope even if the company has no European presence.

Using somebody else's model means the obligations are theirs.

The Act separates the provider who makes a system from the deployer who puts it to use, and both carry duties. Building a high risk feature on a hosted model makes you a provider of that feature.

Most AI features are high risk under the Act.

Most are not. High risk is a defined list, largely employment, education, credit, essential services, law enforcement, migration and safety components. A summarising tool is usually minimal risk with a transparency duty attached.

5 questions test this concept

A company based outside the European Union offers a hiring tool used by employers in Germany. Which statement about the EU AI Act is correct?

  • AIt does not apply, because the company has no European establishment.
  • BIt applies, because the Act reaches systems whose output is used in the Union whoever produced them.
  • CIt applies only if the company opens a European office.
  • DIt applies only to the German employers, not to the company supplying the tool.
Check whether it stuck.

One per page, with a worked explanation.

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