Domain 3 of 4

Strategy and Opportunity Selection

Scoring opportunities against consistent criteria, testing them for fit with company strategy, building the business case, deciding whether to buy, build or partner, and communicating the result as a roadmap rather than a release plan.

Concepts

~25%

Of the exam

Practice questions

Concepts in this domain

01Opportunity scoringComparing candidate opportunities against consistent criteria so the choice is made on the same basis every time, and so a rejected opportunity can be shown why it was rejected.02The business case and the Product CanvasTurning a validated opportunity into a proposal the business can fund, with a market size, a financial model and the risks stated rather than buried.03Buy, build or partnerDeciding how to close the gaps in a complete solution, given that building is only one of three options and usually the slowest.04Product roadmap and release planThe roadmap shows the vision and the phases of deliverables and is a plan rather than a commitment. The release plan is the dated one. Keeping them separate is what stops a direction becoming a promise.

Try a question from this domain

An opportunity scores highest of six candidates but sits in a market the company has explicitly chosen not to compete in. What should happen?

AIt should be funded, since the score is the objective measure and the strategy is only a guideline.
BThe strategy should be revised to include the market, since the opportunity is attractive.
CIt should be declined, because strategic fit is a gate rather than a weighting, and a weighting can be outvoted by a large enough market size while a gate cannot.
DIt should be funded at reduced scope as a pilot.

15 questions on this domain.

One per page, with a worked explanation.

Start the set

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