Lean Analytics
About this book
Croll and Yoskovitz work through which metric matters at which stage for six business models covering ecommerce, SaaS, free mobile apps, media, user generated content and two sided marketplaces. The One Metric That Matters, drawing a line in the sand before you measure, and the five stages from empathy to scale organise the material. Includes benchmark figures and a large number of company examples with real numbers.
Description via Product Digest.
Topics
Related concepts
- Product profitabilityWatching how the product performs in the market, what it costs the company to run, and what it contributes to profit, after the launch has stopped being news.
- Product economicsThe vocabulary a product owner needs to argue about value in the terms the business already uses. Cost of delay, sunk cost, opportunity cost, total cost of ownership and lifetime value.