Domain 1 of 5
Product Value and Evidence-Based Management The four Key Value Areas, the goal structure that turns a strategic ambition into work a Scrum Team can start and the difference between measuring output and establishing value.
Concepts in this domain
01 Evidence-Based Management Scrum.org's framework for measuring value, built on four Key Value Areas and a goal structure that turns strategy into a sequence of experiments. 02 Measuring value Value is established by evidence rather than assertion, and the Increment is what makes it inspectable. 03 Product Economics: Cost of Delay, Opportunity Cost, LTV and CAC Use product economics to compare investments, calculate customer contribution and avoid misleading lifetime value or prioritisation claims. 04 Outcome and output Output is what the team produced. Outcome is what changed for someone because of it. A product owner is accountable for the second and is usually measured on the first. 05 Product discovery and validating assumptions Every backlog item carries an assumption that someone wants it. Discovery finds the assumptions, validation buys evidence, and the choice of technique is a trade between cost and quality of learning. Try a question from this domain
A colleague preparing for the assessment says the four Key Value Areas are defined in the Scrum Guide. How should this be corrected?
A They appear in the Scrum Guide under the Product Owner accountability. B They are Scrum.org material published separately from the Scrum Guide, which deliberately does not say how value should be measured. C They replaced the Scrum Values in the 2020 revision of the Guide. D They are part of the Nexus framework rather than of Scrum. 15 questions on this domain.
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