Product Digest
Domain 2 of 5

Business Strategy and Product Vision

Setting a direction that holds up when the evidence arrives, connecting vision to the Product Goal and choosing which opportunity to pursue when several are defensible.

5
Concepts
~20%
Of the exam
12
Practice questions
Concepts in this domain
01Product vision and what counts as a productA product is a vehicle to deliver value with a clear boundary, known stakeholders and well-defined users or customers.02The business case and the Product CanvasTurning a validated opportunity into a proposal the business can fund, with a market size, a financial model and the risks stated rather than buried.03The Product GoalThe single objective the Scrum Team plans against, and why a team holding three goals is holding none.04Product roadmap and release planThe roadmap shows the vision and the phases of deliverables and is a plan rather than a commitment. The release plan is the dated one. Keeping them separate is what stops a direction becoming a promise.05Product discovery and validating assumptionsEvery backlog item carries an assumption that someone wants it. Discovery finds the assumptions, validation buys evidence, and the choice of technique is a trade between cost and quality of learning.
Try a question from this domain

Which product vision is most useful to a Scrum Team?

  • ATo let a small clinic confirm a patient's insurance cover before the appointment rather than after it.
  • BTo be the leading platform in our category by delivering world class experiences.
  • CTo deliver the roadmap agreed with the executive team for the coming financial year.
  • DTo increase annual recurring revenue by 40 per cent within two years.
12 questions on this domain.

One per page, with a worked explanation.

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