Domain 2 of 5

Business Strategy and Product Vision

Setting a direction that survives contact with evidence, connecting vision to the Product Goal, and choosing which opportunity to pursue when several are defensible.

Concepts

~20%

Of the exam

Practice questions

Concepts in this domain

01Product vision and what counts as a productA product is a vehicle to deliver value with a clear boundary, known stakeholders and well-defined users or customers.02The business case and the Product CanvasTurning a validated opportunity into a proposal the business can fund, with a market size, a financial model and the risks stated rather than buried.03The Product GoalThe single objective the Scrum Team plans against, and why a team holding three goals is holding none.04Product roadmap and release planThe roadmap shows the vision and the phases of deliverables and is a plan rather than a commitment. The release plan is the dated one. Keeping them separate is what stops a direction becoming a promise.05Product discovery and validating assumptionsEvery backlog item carries an assumption that someone wants it. Discovery finds the assumptions, validation buys evidence, and the choice of technique is a trade between cost and quality of learning.

Try a question from this domain

Which product vision is most useful to a Scrum Team?

ATo let a small clinic confirm a patient's insurance cover before the appointment rather than after it.
BTo be the leading platform in our category by delivering world class experiences.
CTo deliver the roadmap agreed with the executive team for the coming financial year.
DTo increase annual recurring revenue by 40 per cent within two years.

12 questions on this domain.

One per page, with a worked explanation.

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