The vocabulary the exams and the daily work both assume you already have. Every entry gives the definition, the source it is drawn from, and the misreadings that follow from getting it wrong.
5 concepts in Discovery
Two separate archetypes for two separate jobs. Buyer personas describe who decides to purchase, user personas describe who has to live with the result.
Discovery
A problem held by many people in a defined market, stated without a solution attached, and qualified on urgency, pervasiveness and willingness to pay.
Discovery
Every backlog item carries an assumption that someone wants it. Discovery finds the assumptions, validation buys evidence, and the choice of technique is a trade between cost and quality of learning.
Discovery
Customers buy, users use, and they are often different people. Segmentation is how a product owner decides whose need wins when two needs conflict.
Discovery
Interviews with people who recently evaluated the product, whether they bought or not, to find out what they compared, what decided them and what they were actually trying to solve.
Discovery