Testing Business Ideas
About this book
Bland and Osterwalder catalogue forty four experiments for testing desirability, feasibility and viability, each with cost, setup time, evidence strength and reliability rated. The front matter covers designing a testing sequence from cheap discovery experiments to stronger validation ones, and how to record evidence against a hypothesis. Functions as a reference you pick an experiment from rather than a book you read through.
Description via Product Digest.
Topics
Related concepts
- Product discovery and validating assumptionsEvery backlog item carries an assumption that someone wants it. Discovery finds the assumptions, validation buys evidence, and the choice of technique is a trade between cost and quality of learning.
- The project business caseThe argument for why this project was funded ahead of the alternatives, including doing nothing, and the document that decides whether it should carry on being funded.
- How to Identify and Test Strategic AssumptionsTurn a strategy into testable claims, prioritise important evidence gaps and define success, failure and inconclusive results before a test.