Validating Product Ideas

Sharon organises the book around the questions product teams ask rather than around research methods. Each chapter takes a question such as who the customers are, what problem is worth solving, whether people want the thing, or how they currently get the job done, and then lays out the methods that answer it in enough detail to run them. Methods covered include experience sampling, contextual enquiry, concept value tests, and the analysis of search logs and support tickets. The format makes it a lookup book, and the emphasis throughout is on research that fits inside a delivery cycle. Written for product managers as much as for researchers.