The Innovator's Dilemma

Clayton M. Christensen

4.017 ratings · Open Library

About this book

Christensen's account of why well run companies lose to entrants. Sustaining innovations improve products for existing customers. Disruptive ones start out worse on the established measures and serve a fringe or new market until they improve enough to take the mainstream. The dilemma is that listening to your best customers and defending margins is exactly what prevents a response. Uses disk drives, excavators and steel minimills as its main evidence.

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