The Lean Product Playbook
About this book
Olsen lays out a six step process for reaching product market fit. You identify the target customer, work out their underserved needs, define the value proposition, specify the minimum viable feature set, build the prototype, and test it with customers. The Product Market Fit Pyramid organises these into layers. Includes concrete method chapters on the Kano model, importance versus satisfaction analysis, user testing, and quantitative iteration once a product is live.
Description via Product Digest.
Topics
Related concepts
- Market problemsA problem held by many people in a defined market, stated without a solution attached, and qualified on urgency, pervasiveness and willingness to pay.
- How to Assess Product Market Fit with Surveys, Retention and RevenueUse customer survey responses alongside retention, product usage and commercial evidence. Understand the limits of the 40 per cent heuristic.
- How to Calculate TAM, SAM and SOM with a Worked Market Sizing ExampleBuild a market size estimate from customer counts, eligibility, pricing and sales capacity. Distinguish annual market opportunity from obtainable revenue.