Two published objective areas taken together. Segmenting customers and users, handling conflicting needs, connecting developers directly to the people who use the product, and comparing ways to validate assumptions by cost and quality of learning.
A product owner for a warehouse management system finds that the procurement director who signed the contract wants detailed reporting, while the warehouse operatives want fewer taps per scan. How should this be framed?
AThese are a customer and a user with different needs, and the product owner has to decide which the Product Goal currently serves and make that decision visible to both.
BThe procurement director's needs come first because they hold the budget.
CThe needs should be averaged so both groups get half of what they want.
DThe operatives are not stakeholders because they did not buy the product.