Product Concepts and Frameworks

36 concepts in Strategy, page 2 of 2

• Product Positioning and Messaging: From Alternatives to a Clear Sales Story

  Define competitive context and translate it into credible messages for buyers and users. Includes a positioning workflow and a worked maintenance example.

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• Product Pricing Strategy: Choose a Metric, Price and Package

  Choose what customers pay for, estimate contribution and test pricing assumptions through realistic buying decisions.

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• Product roadmap and release plan

  The roadmap shows the vision and the phases of deliverables and is a plan rather than a commitment. The release plan is the dated one. Keeping them separate is what stops a direction becoming a promise.

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• Product Strategy Non Goals: How to Say No and Handle Exceptions

  Write clear exclusions with a reason, owner and review condition. Respond to competing requests without turning a temporary choice into a permanent ban.

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• Product Strategy Stack: Connect Company Strategy, Roadmaps and Goals

  Use the five layers of the product strategy stack to check alignment and diagnose gaps between company direction and product work.

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• Product Strategy Workshop: Build and Review a Complete Strategy

  Apply the course to a fictional maintenance business. Produce a market estimate, strategy brief, experiment plan, economics model and roadmap with a downloadable workbook.

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• Project vs Product Funding: Choose Budgets That Support Strategy

  Compare project, product, rolling and staged funding. Define spending limits, evidence reviews and decision authority without losing financial control.

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• Rumelt's Strategy Kernel Explained with a Product Example

  Richard Rumelt's three part structure for a strategy, covering the diagnosis of the obstacle, the guiding policy chosen to deal with it and the coherent actions that carry the policy out, and why the three have to chain.

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• Stakeholder communications

  Proactive communication with the people affected by the product, from strategy through execution, on a rhythm rather than in response to escalation.

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• Strategy Under Uncertainty: Scenarios, Options and Decision Triggers

  Use scenarios and staged commitments when forecasting is unreliable. Includes a practical example of preserving an option without postponing every decision.

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• The business case and the Product Canvas

  Turning a validated opportunity into a proposal the business can fund, with a market size, a financial model and the risks stated rather than buried.

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• The Pragmatic Framework

  Thirty-seven product activities arranged into seven categories, used as a shared vocabulary and as a checklist for finding which activities nobody in the organisation currently owns.

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• What Is Competitive Advantage in Product Strategy?

  Distinguish a product feature from a customer advantage and explain how capabilities, costs and evidence support a reason to win.

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• What Is Product Strategy? How to Make and Explain Strategic Choices

  Define a product strategy with a target customer, a reason to choose the product, resource choices and evidence. Includes a worked example and a strategy writing exercise.

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• Who Owns Product Strategy? Roles, Decision Rights and Approval

  Define who develops, approves and carries out a product strategy. Includes a decision rights example and a practical strategy approval record.

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• Why Product Strategies Fail and How to Run a Strategy Review

  Distinguish delivery problems, weak adoption and unsupported strategic assumptions before deciding whether to improve execution or change direction.

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