Competing Against Luck
About this book
The fullest treatment of Jobs to Be Done from Christensen and colleagues. The argument is that customers hire products to make progress in a circumstance, and that the circumstance rather than the customer's attributes predicts purchase. Covers how to find jobs in the struggle of non consumption, the functional, social and emotional dimensions of a job, and how to organise processes and metrics around jobs rather than product categories.
Description via Product Digest.
Topics
Related concepts
- Market problemsA problem held by many people in a defined market, stated without a solution attached, and qualified on urgency, pervasiveness and willingness to pay.
- Segmenting customers and usersCustomers buy, users use, and they are often different people. Segmentation is how a product owner decides whose need wins when two needs conflict.