Just Enough Research
About this book
Hall's guide to doing research yourself rather than outsourcing it. Covers the research basics of asking answerable questions and avoiding bias, then works through organisational research, user research, competitive research, evaluative research and analysis. Direct about sample sizes, about when a survey is the wrong instrument, and about how to turn what you heard into something a team can act on. Short and heavily opinionated.
Description via Product Digest.