Playing to Win
About this book
Lafley and Martin frame strategy as five cascading choices. What is our winning aspiration, where will we play, how will we win, what capabilities must be in place, and what management systems are required. Drawn largely from Procter and Gamble, with detailed treatment of the reverse engineering technique for testing strategy options and the strategy logic flow. Concrete about making the choices genuinely exclusive.
Description via Product Digest.
Topics
Related concepts
- Opportunity scoringComparing candidate opportunities against consistent criteria so the choice is made on the same basis every time, and so a rejected opportunity can be shown why it was rejected.
- Market definition and target segmentsMapping needs to target markets, sizing the segments, and checking that the ones you choose are large enough to support the business the product has to become.
- Distinctive competenciesThe things an organisation can do that competitors cannot easily copy, and the filter that decides which market problems are worth this company solving.
- Buy, build or partnerDeciding how to close the gaps in a complete solution, given that building is only one of three options and usually the slowest.