Strategy, discovery, metrics, growth, pricing, design, delivery and leadership. Each entry says when it is the right one to pick up.
Holmes led inclusive design at Microsoft and argues that disability is a mismatch between a person and their environment rather than a fixed personal attribute.
Ramanujam and Tacke argue that pricing should shape the product rather than follow it, and that willingness to pay conversations belong early in development. Covers the four failure types they name feature shocks, minivations, hidden gems and undead products.
Wheelan explains the statistical ideas that turn up in ordinary working life without asking the reader to do much of the maths. Chapters cover descriptive statistics and what an average conceals, correlation, basic probability …
Voss draws on FBI hostage negotiation to argue against splitting the difference and in favour of tactical empathy. Covers mirroring, labelling, accusation audits, calibrated questions that begin with how or what, and the value of getting to that's right rather than yes.
Niven and Lamorte wrote the implementation manual for OKRs rather than the argument for adopting them. The book covers writing objectives and key results that hold up under scrutiny, the difference between committed and …
Goodman, Kuniavsky and Moed produced the standard reference on user research methods, running to six hundred pages and covering interviews, surveys, diary studies, usability testing, card sorting, ethnographic fieldwork and analytics, with the strengths and the cost of each.
Dunford's ten step process for positioning, treated as a deliberate exercise rather than a byproduct of messaging. The components are competitive alternatives, unique attributes, the value those enable, the customers who care most, and the market category you frame yourself within.
A brief book built on one distinction. Output is what you build and outcome is the change in human behaviour that follows. Seiden gives three questions for defining an outcome, describes the Magic Machine exercise for connecting …
DeMarco and Lister argue that most projects fail for sociological reasons rather than technical ones, and they spend the book on the conditions that let people think.
Lafley and Martin frame strategy as five cascading choices. What is our winning aspiration, where will we play, how will we win, what capabilities must be in place, and what management systems are required.
Ries and Trout published this argument in 1981 and it has been in print since. The claim is that a position exists in the mind of the buyer and never in the product, so the work is finding a position that is open rather than describing what was built.
Young separates empathy as a research skill from sympathy and from simply being pleasant, and explains how to build a real understanding of how another person thinks.
A beginner's guide to SQL built around real public datasets rather than toy tables. It starts with creating and querying tables, then works through joins, aggregation, subqueries, common table expressions and window functions using census, taxi trip and food inspection data.
Agrawal, Gans and Goldfarb frame machine learning in economic terms as a drop in the cost of prediction. When prediction gets cheap, its complements of judgement, data and action become more valuable.
Rodrigues works through the analytical toolkit for consumer products, from defining metrics to building models that explain user behaviour. The book starts with behavioural theory and the argument that a metric needs a causal …