Strategy, discovery, metrics, growth, pricing, design, delivery and leadership. Each entry says when it is the right one to pick up.
A short, practical book on customer conversations. Fitzpatrick's rule is to ask about the person's life and past behaviour rather than about your idea, since the second only produces compliments.
The practical companion to This Is Service Design Thinking, built as a handbook of activities rather than as an argument for the discipline. It covers research, ideation, prototyping, implementation and facilitation, with step by …
A reference of 125 research and design methods, each given a two page spread with a short description, the point in a project where it is useful, and a worked illustration.
Sharon organises the book around the questions product teams ask rather than around research methods. Each chapter takes a question such as who the customers are, what problem is worth solving, whether people want the thing, or …