Strategy, discovery, metrics, growth, pricing, design, delivery and leadership. Each entry says when it is the right one to pick up.
The companion volume to Site Reliability Engineering, written to answer the question of how to put the ideas into practice. Where the first book describes how Google runs production, this one gives worked examples of service level …
Blank and Dorf's expansion of customer development into a step by step manual, running to several hundred pages of checklists. Covers customer discovery, validation, creation and company building, split into separate physical and web or mobile channel tracks.
A short book about the work that happens before any analysis, namely turning a vague request into a question that data can answer. Shron proposes a scoping framework covering the context you are working in, the need behind the …
Kahneman's summary of decades of work on judgement and decision making. System 1 is fast, automatic and associative while System 2 is slow, effortful and deliberate.
The practical companion to This Is Service Design Thinking, built as a handbook of activities rather than as an argument for the discipline. It covers research, ideation, prototyping, implementation and facilitation, with step by …
Shostack turns threat modelling into something a delivery team can do rather than something a specialist performs on their behalf. The method is built around a short sequence of questions, starting with what you are building and …
Cagan's guide to moving an existing organisation to the operating model described in Inspired and Empowered. It separates the model into four dimensions covering how you build, how you solve problems, how you decide what to work on, and how you organise.
Written by experimentation leaders from Microsoft, Google and Airbnb, this is the reference on A/B testing done properly. Covers metrics and the overall evaluation criterion, statistical power and sample sizing, the twyman's law …
Marquet captained a nuclear submarine and replaced the standard leader and follower model with one where authority moved to the people who held the information.
A reference of 125 research and design methods, each given a two page spread with a short description, the point in a project where it is useful, and a worked illustration.
Cohn's book on writing and working with user stories. Covers the card, conversation and confirmation model, the INVEST criteria for a good story, gathering stories through interviews, questionnaires, observation and workshops, and writing acceptance tests.
Patton's method arranges stories in a two dimensional map. The narrative flow of user activity runs across the top, the detail of each activity sits beneath it, and horizontal slices become releases.
Sharon organises the book around the questions product teams ask rather than around research methods. Each chapter takes a question such as who the customers are, what problem is worth solving, whether people want the thing, or …
The follow up to Business Model Generation, built on the Value Proposition Canvas. The customer profile covers jobs, pains and gains, and the value map covers products, pain relievers and gain creators, with fit achieved when they match.
Martin and Osterling treat value stream mapping as a leadership activity rather than a lean tool, and structure the book around running a mapping exercise from end to end.