Strategy, discovery, metrics, growth, pricing, design, delivery and leadership. Each entry says when it is the right one to pick up.
Wheelan explains the statistical ideas that turn up in ordinary working life without asking the reader to do much of the maths. Chapters cover descriptive statistics and what an average conceals, correlation, basic probability …
LeMay writes about the daily reality of the job rather than the idealised version. Covers the CORE skills of communication, organisation, research and execution, working with stakeholders and executives, the difference between the …
Written by FranklinCovey for the very large number of people who end up running projects that are not in their job description. The method pairs a light process running from initiating through planning, execution and monitoring to …
Dutt argues that iteration alone produces what she calls product diseases, and that a clear vision has to come first. The method has five elements covering vision, strategy, priorities, execution and measurement, with a specific …
Norman's foundational text on how objects communicate their own use. Affordances, signifiers, mapping, feedback and conceptual models are all defined here, along with the gulfs of execution and evaluation that separate intention from action.
Drucker's argument is that effectiveness is a habit that can be learned rather than a trait people are born with, and he sets out the practices that make it up.
Blank's original customer development text, which the Lean Startup later popularised. The four steps are customer discovery, customer validation, customer creation and company building, each with entry and exit criteria.
A novel about a plant manager given three months to save his factory, and the book that carried the theory of constraints to a wide audience. The five focusing steps run through the plot, showing how to identify the constraint …
Burkov compresses the field into a book you can read in a weekend, with the mathematics present but held to what is genuinely needed. It covers supervised learning from linear and logistic regression through decision trees …
Olsen lays out a six step process for reaching product market fit. You identify the target customer, work out their underserved needs, define the value proposition, specify the minimum viable feature set, build the prototype, and test it with customers.
Ries applies manufacturing derived thinking to new products under uncertainty. The build measure learn loop, validated learning, innovation accounting and the pivot all originate or are popularised here.
Brooks drew on running the OS/360 project at IBM and wrote the essays that gave the field Brooks's law, the observation that adding people to a late project makes it later.
Busuttil writes from a practitioner's perspective on what the job involves day to day, including the parts that go wrong. Covers defining the role, understanding the market, working with development, launching, and the recurring reasons products fail.
The definition of Scrum by the two people who created it, running to about thirteen pages in the November 2020 revision. It sets out the theory of empiricism and lean thinking, the five values, the three accountabilities, the five events and the three artefacts with their commitments.
Blank and Dorf's expansion of customer development into a step by step manual, running to several hundred pages of checklists. Covers customer discovery, validation, creation and company building, split into separate physical and web or mobile channel tracks.